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Privacy Policy

How we collect, use, and protect your personal data — and the rights you have over it.

This Privacy Policy explains how Aspire ("Aspire", "we", "us", or "our") collects, uses, and safeguards your personal data when you visit this website or get in touch with us. We take privacy seriously — it's a core part of the tracking work we do for clients.

Last updated: 24 June 2026

1. Who we are

Aspire provides tracking, analytics, and measurement services as part of the Aspire group. For any privacy-related question, you can reach us at Morsy@aspire-advisory.com or through our contact page.

2. Information we collect

Information you provide

When you submit our contact form or book a call, we collect the details you choose to share — typically your name, email address, website, and the message or project details you enter.

Information collected automatically

Like most websites, we may automatically collect limited technical and usage data such as your IP address, browser type, device information, pages viewed, and referring source. This is collected through cookies and similar technologies, subject to your consent where required.

3. How we use your information

  • To respond to your enquiry and provide the services or audit you request;
  • To communicate with you about your project, including scheduling calls;
  • To operate, maintain, and improve our website;
  • To understand how our website is used, in aggregate;
  • To meet legal, accounting, and security obligations.

4. Cookies & tracking technologies

We may use cookies and similar technologies for essential site functionality and, with your consent, for analytics and measurement. Where required by law, non-essential cookies are only set after you consent through our consent banner, and we honour Google Consent Mode v2 signals. You can change or withdraw your consent at any time, and you can control cookies through your browser settings.

5. Legal bases for processing (GDPR)

If you are in the European Economic Area or the UK, we process your personal data on the following legal bases:

  • Consent — for non-essential cookies and analytics;
  • Legitimate interests — to respond to enquiries and operate our website securely;
  • Performance of a contract — to deliver services you have requested;
  • Legal obligation — where we must retain or disclose data by law.

6. How we share information

We do not sell your personal data. We share it only with trusted service providers who help us operate, including:

  • Formspree — processes contact-form submissions;
  • Calendly — handles call scheduling;
  • Google Analytics / Google services — website analytics and measurement;
  • Our website hosting and infrastructure providers.

These providers process data on our behalf under their own privacy terms, and only as needed to provide their service.

7. Data retention

We keep your personal data only as long as necessary for the purposes described above, to comply with legal obligations, or to resolve disputes. When it is no longer needed, we delete or anonymise it.

8. Your rights

If you are in the EEA or UK (GDPR)

You have the right to access, correct, delete, restrict, or object to our processing of your personal data, the right to data portability, and the right to withdraw consent at any time. You may also lodge a complaint with your local supervisory authority.

If you are in California (CCPA/CPRA)

You have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information. We will not discriminate against you for exercising these rights.

To exercise any of these rights, contact us at Morsy@aspire-advisory.com.

9. International transfers

Your data may be processed in countries outside your own. Where we transfer personal data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses.

10. Security

We use reasonable technical and organisational measures to protect your personal data. No method of transmission or storage is completely secure, but we work to safeguard your information against unauthorised access, loss, or misuse.

11. Children's privacy

Our website and services are not directed to children under 16, and we do not knowingly collect their personal data.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above reflects the latest revision. Material changes will be posted on this page.

13. Contact us

Questions about this policy or your data? Email Morsy@aspire-advisory.com or use our contact page.