We move your tracking off the browser and onto your own server, so the data keeps flowing even when Safari, Firefox, ad blockers, and Apple do everything they can to stop it. More conversions recovered, longer attribution windows, full control of your data.
Apple's Intelligent Tracking Prevention (ITP) caps client-side cookies to as little as 24 hours to 7 days, Firefox's ETP blocks third-party tracking outright, and ad blockers stop pixels from ever firing. The result: under-reported conversions, broken attribution, shorter remarketing windows, and ad platforms optimizing on incomplete data. Client-side tracking alone is no longer enough — and it's getting worse every year.
A Google Tag Manager server-side container on your own infrastructure, with a first-party tracking domain ITP can't shorten and ad blockers can't see.
Hosted on Stape, Google Cloud Run, or Google App Engine — your tags run on your infrastructure, not the user's browser.
Set in a first-party context via a custom subdomain (CNAME) — longer cookie lifespan and restored attribution windows.
Conversions sent server-to-server through each platform's Conversion API — fewer lost events, higher match quality.
Consent Mode v2 applied at the server layer, with PII controlled before data ever leaves your infrastructure. Plus deduplication so nothing is double-counted.
Reclaim conversions that browsers and ad blockers throw away.
First-party cookies that ITP can't shorten.
Cleaner, more complete signal means smarter optimization.
It passes through your server first, on your terms.
As browsers tighten further, your setup is already ahead.
Every event tested and match quality confirmed before launch.
We assess your current setup and how much data ITP and ad blockers are costing you.
We design your server-side stack, hosting, and first-party domain.
We build the server container, migrate your tags, and connect the Conversion APIs.
We test every event, confirm match quality, and keep it healthy as platforms change.
"The best freelancer I have ever worked with for tracking. He is a wizard when it comes to fixing issues and setting us up for success with our conversion tracking."
Conversion tracking for Google Ads"He is definitely my go-to guy for everything Google / tracking / tag related. He helped me set up Google Tag Manager and Cookie Consent to adhere to the new Consent Mode v2 rules."
Google Consent Mode v2"Mo is an absolute tracking genius — always blown away by his level of knowledge. He builds solutions that use best practices and are easy to maintain."
EU storefront trackingYes. By collecting data in a first-party context and sending conversions through each platform's API, you recover events that ITP, ad blockers, and browser restrictions would otherwise drop — and you improve match quality at the same time.
Not necessarily. We can host the server-side container on Stape (managed) or in your own Google Cloud project (Cloud Run / App Engine) — whichever fits your control and budget needs.
Server-side actually improves compliance: we enforce Consent Mode v2 at the server layer and control PII before it leaves your infrastructure. We align the setup with the privacy laws that apply to your regions.
No. We implement event deduplication between the web and server so each conversion is counted exactly once.
Book a free call and we'll show you how much data you're losing — and how server-side tracking gets it back.