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Tracking & Auditing

Every click, call, and sale — measured accurately.

We implement and audit tracking for funnels and e-commerce stores, capture the conversions that happen offline and over the phone, and hand you data your ad platforms can actually optimize on.

The Problem

If the tracking is wrong,
the optimization is wrong.

Broken events, duplicated purchases, missing values, unattributed phone calls, and conversions that never make it back to the platform — these quietly drain budget on every campaign. Most stores and funnels are losing 20–40% of their conversion signal and don't know it. We find it, fix it, and prove it.

What We Cover

From the data layer to the dashboard.

Funnel tracking

End-to-end measurement for every step: opt-ins, form submissions, upsells, and checkouts — built on a clean data layer in Google Tag Manager so every stage is visible and attributable.

E-commerce tracking

Accurate purchase, value, and event tracking for Shopify, Shopify Plus, WooCommerce, Magento (Adobe Commerce), BigCommerce, Wix, and Squarespace — GA4 e-commerce, dynamic remarketing, correct revenue, zero duplicates.

Offline conversion tracking

Close the loop between ad clicks and revenue that happens after the site — CRM deals, booked appointments, qualified leads. Google Ads offline import, Enhanced Conversions for Leads, and Meta offline/CRM conversions, tied to the original click ID (GCLID / FBCLID / wbraid / gbraid).

Call tracking

Attribute every phone call to the campaign, keyword, and ad that drove it — then push call conversions back into your ad platforms for optimization.

Tools We Work With

Built on the tools the work runs on.

Tracking & Analytics

Google Tag ManagerGoogle Analytics 4Looker StudioGoogle Search ConsoleMeasurement ProtocolMixPanel

Conversion APIs

Meta Conversions APIGoogle AdsTikTok Events APISnapchat Conversions APIPinterest Conversions APIMicrosoft (Bing) UET

Call Tracking

RetreaverCallRailRingbaInvocaTwilioCallTrackingMetrics

E-commerce & CMS

ShopifyShopify PlusWooCommerceWordPressMagento (Adobe Commerce)BigCommerceWixSquarespace

Funnel & Landing Builders

ClickFunnelsLightFunnelsLeadshookGoHighLevelHeyFlowTypeformUnbounceInstapage

Consent & Compliance

Google Consent Mode v2CookiebotOneTrustUsercentricsCookieYesComplianz
How It Works

From messy data to trusted data.

01

Audit

We map every tag, event, and data source and document what's broken or missing.

02

Plan

You get a prioritized fix list, in plain English, ranked by revenue impact.

03

Implement

We build and correct the tracking — cleanly, and fully documented.

04

Validate

Every event tested end-to-end and reconciled against your platform numbers.

Proof

Trusted with the tricky stuff.

★★★★★

"The project had been looked at by numerous other devs who were not able to solve it, but Mohamed completed it very quickly with his specialist skills. He promised he would not sleep until the issue was resolved — and was true to his word."

Magento e-commerce tracking fix
★★★★★

"He was so thorough and went above and beyond to help us properly set up our Analytics. He jumped into Klaviyo and Shopify to make sure everything was connected properly."

Shopify + ReCharge tracking
★★★★★

"Not only did he complete the GA4 setup for 6 sites in a timely manner, he also made great suggestions about our Google Ads tracking and implemented them."

GA4 setup across 6 sites
FAQ

Common questions.

What's included in a tracking audit?

A full review of what's actually firing — tags, events, data layer, conversions, and consent — across GA4, Google Tag Manager, and each ad platform. You receive a clear report of what's broken, what's wasting budget, and exactly how to fix it.

Can you fix duplicate or missing purchase values?

Yes. Duplicated transactions and missing or incorrect revenue values are among the most common issues we resolve — across Shopify, WooCommerce, Magento, and custom checkouts.

Do you handle offline and phone conversions?

Absolutely. We import offline conversions from your CRM and attribute phone calls with tools like Retreaver, CallRail, Ringba, Invoca, and Twilio — then feed them back to your ad platforms.

Which platforms do you support?

Google, Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Microsoft (Bing) — on standard CMS and funnel builders, or fully custom setups.

Find out exactly what your tracking is missing.

Start with a free audit — we'll show you where your data is leaking and what it's worth to fix it. No obligation.